Trends15 May 2026
The return of in-person events as a strategic asset
After years of digital, companies are investing again in physical gatherings as a driver of relationships and brand differentiation.
Thought, trends and behind the scenes at Connect.
An editorial space dedicated to the corporate events market: studies, opinions and how we work from the inside.
Strategy02 May 2026
How to measure the return on a corporate event
Beyond satisfaction, the metrics that matter: qualified leads, brand value and new business opportunities.
Networking18 Apr 2026
Networking that generates business: curation matters
Inviting the right people is half the work. How to build a room where the right conversations happen effortlessly.
Behind the scenes30 Mar 2026
Connect Behind the Scenes — Building a conference
From the technical plan to the final rehearsal: the method that ensures zero surprises on event day.
Study12 Mar 2026
Set design and narrative: first impression is the brand
How space, light and sound tell the company's story before the first speaker takes the stage.
Opinion28 Feb 2026
Institutional events — protocol and elegance
What distinguishes a memorable corporate ceremony: balance between protocol rigour and human warmth.